How Taguchi Testing Can Improve Traffic to Your Website

Taguchi testing, also called multivariate testing is a way to test multiple variables at the same time. Testing is sometimes not a clear cut issue. There may be many different variables involved in making a decision.


In regular testing, one variable may be used to test or several different tests can run using one variable each. But with Taguchi testing, several variables can be tested all at once, saving a tremendous amount of time and providing much more accurate results.

So what does this have to do with online marketing?

Taguchi testing wasn't developed for online purposes. It was started to test factory production methods such as in car manufacturing, to improve the way factories run their expensive tests. But what began on the factory floor has now been proven to be useful even in cyberspace.


Taguchi testing has been found to be compatible with PPC ads, web copy, landing pages, and other forms of online advertising. To use the Taguchi testing method, choose an area to be tested. If you have a sales or landing page that you are interested in testing, decide on the variables that might affect that page. This can be the font style, size, color, layout and graphics, anything that you are thinking about changing. Alternatives then have to be created for each item that needs to be changed such as font, style, graphics etc. The next step is to set up several permutations and combinations of the variables. This multivariate testing is conducted using specialized software.

Are these tests actually worth it?

Think about the alterations you do to your websites in terms of regular font adjustments, modifying paragraph, updating data, adding a new graphic etc. Imagine if you could do it all at once and be able to preview all of the different variations that your changes might create before committing to them.

Some of the variables might not have been things you thought to test in the first place. Even page elements that you thought were fine might end up looking a lot better in combination with the altered variables. But putting them all together, the time savings alone is worth exploring this type of testing. You may find new combinations that bring in more buyers to your improved page.

Courtesy: www.goarticles.com