One of the first things that any business should consider when reaching out to customers is to create a website. However, there is a lot more to web presence than simply a website, blog or Facebook page. With so many companies seizing the opportunities provided through networks like Facebook and Twitter, it may become necessary to hire a social media marketing company to handle your company's online marketing efforts. Here are some things to consider when managing your company's online presence.
A good starting point for marketing your company online is to create a website. However, this can be a very technical and time consuming task, and let's face it: you're already busy running your company. You may find that it is necessary to hire some web design help to get you started on your Internet marketing journey. Make sure that you have enough money budgeted for the website's design as you may end up needing to pay more for more advanced features and services.
Once you have the overall layout of your site established, you may be asking yourself how you can target your current customers. Although you can try to reach out to them face-to-face from your store or place of business, for many people, this may not be convenient. One way that many businesses are reaching out to their current customers is through social media networks like Facebook and Twitter. Although these are likely to help you get exposure from new customers, you can also find ways to reward your current customers by providing updated feeds about discounts, sales or specials that your company offers. You can set up an RSS feed to allow your visitors to receive updates on your blog's latest entries, or set up a mailing list which your site's visitors can sign up for while they're perusing your site.
If you're interested in going further with the Internet presence management of your company, you may need to go beyond web design and begin optimizing your site for search engines like Google and Yahoo. Although you may be able to go to your web designer for help with this, unless they are part of an SEO affiliate program, you might need to look outside for more help with these matters. Make sure that you ask your web designer what services they provide so that you can get the best value for your Internet marketing efforts.
Courtesy: www.goarticles.com
Aside from having an internet presence, one sure way to reach your customers in real time is to have mobile apps.
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Context of this post is universal and infinite as we all forever ponder questions of our web presence and identification.
ReplyDeleteI find the answer is to approach all parts of your internet strategy as though you are about to enter a "bad neighborhood"...don't go there by yourself.
No one requires a true mentor to acquire insightful and honest feedback regarding web design, social media presence and seo tools etc.
There is help everywhere online and plenty of willing and able answerers but you have to ask.
Put aside your pride, admit your weaknesses and ignorances to both learn usefel assessments of your efforts and you may find this even more useful and less costly than professional help.
Anyone building a website should invest in SEO.
ReplyDeleteMore and more sites are coming online and everybody wants a position in the top 10.
Ideally in the top 3 with the #1 position being the ultimate goal.
This is never going to happen without SEO.
Without optimizing your pages they are going to disappear into the nether religions of search and any publicity will have to be done using link marketing.
best,
Reg
http://NBS-SEO.com
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