Social Media Marketing – The New Trend

The SEO companies who provide social media solutions allow companies to use technology in innovative ways to build and nurture conversations. These companies should develop campaigns from concept to implementation for social media marketing, advertising and audience outreach. A good service provider should understand the social media landscape to deliver complete solutions that drives results.

The emergence of social media technology has brought with it a great change. Information distribution, consumer behavior, personal and corporate transparency – whether welcome or unwelcome have all changed. But the desire of individuals to express opinion has not.

Some of the ways to implement social media marketing are:

Blogs:
Empower members to self-publish articles and allow others to post comments

Discussions:
Foster member interaction via threaded discussions, giving users the option to review and respond

Commenting:
Invite people to post and view comments related to your featured content

Polls
Pose key multiple choice questions and allow members to vote and view results

Live and Event Chat
Enable real-time private or group chats to conduct a live, moderated chat around a featured guest or event

Ratings and Reviews
Allow members to become critics by rating and reviewing content, products or services

Resource Manager
Share, edit and store documents and multimedia of all types in one central location

User Profiles
Create personal profiles and search for other members who share common interests

Member Directory Management
Search and find people to view their profiles and friend lists

Friend Lists
Build social networks of existing connections and forge new ones

Private Messaging
Send private messages to other members from within your profile

Leverage technology that enables social media campaigns to gain new customers and engage with the ones you already have.

A good social media marketer should follow the techniques mentioned below to create a buzz in the internet:

• Social Profile and Video Channel Account Setup
• Ongoing Profile and Channel Management
• Targeted Friend and Fan Outreach
• Deployment of Creative Applications/Contesting
• Content Distribution
• Video Distribution Across Multiple Channels
• Promotion on Content Sharing Communities
• Servicing to Established Blog Universe
• Blog Outreach
• Extensive Research of Target Blog Universe
• Forge Connections With Lead Influencers
• Engage In a Long-Term Dialogue
• Turn Influential Voices Into Brand Advocates
• Reputation Monitoring
• Real-time Tracking of Brand Discussion
• Report Mentions, Gauge Sentiment
• Escalate To Client For Necessary Responses
• Corporate Blog Management
• Design and Setup of Corporate Blog
• Coordination with Client To Establish a Voice
• Scheduled Posting of Approved ContentSocial Network Marketing

Online conversations and collaboration take many forms. The social media and networking technologies gives your business a broad range of options through which you can engage, interact, connect and share information with your employees, customers and partners.

 

Courtesy: www.articlesbase.com