Thursday, June 24, 2010

How to Make Your Business Website Social Media Friendly

The benefits of social media and social networking as a form of marketing cannot be hailed enough. With today’s increase in technology, there is no faster way to reach a large number of customers on a more personal basis than through the use of social media sites.

Since the launch of Twitter, one of the most popular social media sites for business, it is estimated that Dell computers have sold over 2 million dollars worth of computers and laptops directly from the company’s Twitter feed. Followership and relationship building through social media translates into sales and increases the revenue for those businesses who know how to utilize these resources effectively.

Many companies are now even hiring full time social media coordinators to communicate with their followers and post updates and comments to their social networking feeds. However, one thing is for certain, social media would not be effective if it weren’t for friends, fans, and followers who are interested in the posts, updates, and feeds of these companies. One excellent way to increase your followers and to spread the word about your business and get others interested in your website is to incorporate all of your social media accounts into your website.

Many design sites out there have a number of embeddable codes that allow you to display icons that link directly to your Twitter, Facebook, and Myspace accounts, as well as a number of other social media sites as well.

Social bookmarking is another form of social media that is tremendously beneficial for any business website. When you write content or an article for your site that is interesting to others, they can tweet about it or bookmark it on popular social bookmarking sites like Stumble Upon or Digg to spread the word to their friends. This can immensely help drive even more traffic to your site and also help to improve your sites search engine rankings, which then becomes an eternally evolving method of generating traffic and increasing revenue and sales.

In addition, Facebook fan pages and Facebook groups are also great ways to spread the word and reach a large number of people about your business or products. It can also be beneficial for generating feedback and hosting group conversations about what your company does and what other people feel is important about it. While many of these tasks can be done easily by yourself, there are times when hiring a social media consultant can be beneficial for helping you to achieve the desired results from your social media campaigns, particularly if you are less technologically inclined or want to launch a large campaign to get things off the ground quickly.

One thing is for sure, social media is one important aspect of business. Marketing and social interaction are here to stay and experts estimate that for the next 20-30 years,businesses will be dominated by internet and the opportunities that social media creates.


Courtesy: www.goarticles.com

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