Above the Fold Advertising:
Want to stop wasting impressions?
Restrict your display ads to placements that appear completely on-screen regardless of the user’s web browser, monitor size, or screen resolution. By excluding the ‘below the fold’ category in your AdWords account, ads in your Google Display Network campaign will only appear when a placement displays fully upon page-load with no scrolling required to drive awareness and purchase consideration for your business.
Demographic Bidding:
Want to reach women? Or 20 year olds?
Demographic bidding helps you show your ad more frequently to certain age and gender groups. On some sites, you can pay to have your ads seen more often by specific groups, such as women aged 18-24 or people over 55.
Geographic and Language Targeting:
Want to reach English speakers worldwide or Spanish speakers in your city?
Geographic and language targeting lets you display your ad by region, postal code, and language. For example, you can choose to show your ad only to English or French speakers. If you're opening a new boutique in Manhattan, you can create a grand-opening offer to show just in the New York region.
Ad Scheduling:
Want your ad to appear before lunch on weekdays?
Ad scheduling lets you specify certain hours or days you want your ads to appear. For example, you might schedule your ads to run only on weekdays or from 3:00 until 6:00 p.m. daily. With ad scheduling, a campaign can run all day, every day, or as little as 15 minutes per week.
Frequency Capping:
Want to limit repeat viewings of your ads?
Frequency capping limits the number of times any individual can see your ad in one day, week or month. This can help your message reach a wider audience and not the same customers over and over.
Exclusions:
Want to avoid irrelevant and inappropriate sites?
To make sure your ads don't appear next to content that's inappropriate or a bad match, Google reviews Display Network websites via technology and also manually. You can also block your ads from competing sites or from places you find irrelevant to your business using the site and category exclusion tool.
Complete Control of Your Costs
You're always in control of your spending with the Google Display Network.
• Set your budget. Large or small, you determine how much you're willing to spend per day.
• Set the price for your results. Choose from various auction pricing models and select the maximum amount you'll pay for clicks or impressions.
• Change your mind any time. You can adjust your budget or maximum bids easily at any time, without penalties.
Courtesy: http://www.google.com/adwords/displaynetwork/
No comments:
Post a Comment