Google Display Network - I

Introduction to Google Display Network


Finding the right audience across millions of websites could be an arduous task. To reach the right customers (small and large) on websites, the Google Display Network could be the right channel.

The Google Display Network allows you to present your message in front of potential customers at the right place and right time using Google’s powerful targeting technology.

From the busiest news and video sites to the most passionate arts and crafts websites, you can connect with your ideal customers effortlessly using Google Display Network. Your text, image, rich media, and video ads will appear across all Google sites and applications like YouTube ,Google Finance, Gmail, Google Maps, Blogger with over one million Web, video, gaming, and mobile display partners.

Powerful Targeting Technology to Reach the Right Audience

Getting noticed in a sea of ads across millions of websites is not an easy task. Displaying your message in front of an audience who needs or cares about your product/service can help it stand out. Powerful targeting technology puts your message in front of the right people at the right time for the most effectual impressions.

Contextual Targeting:

Want to let Google’s powerful engine find the right web pages for your ads?

Google scans millions of web pages analyzing text, language, links and page structure to make sure your ad finds the best audience. With contextual targeting, we use keywords and themes to find the right placements ie presenting your ads on Display Network web pages that are the most suitable match for your message.

Eg: If you sell digital cameras, your ads may show up on photography blogs or camera review sites. This puts your ads in front of an audience that is interested in your business and is more likely to take action.

Placement Targeting:

Want to pick your own sites?

Do you already know sites that your customers frequent? Placement targeting lets you put your message where you think it’s the best match for your business. You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select.

Contextual and Placement Targeting:

Want to pinpoint topics on certain websites?

Narrow your scope to reach specific types of customers on certain websites by using both contextual and placement targeting at once.

Eg: If you sell tulip bulbs, for instance, you might choose a website about gardening (placement targeting) and then let Google technology find pages on that website that discuss tulips (contextual targeting).

Remarketing:

Want to reach people who’ve visited your website?

Remarketing allows you to communicate with people who’ve previously visited key pages on your website. This lets you match the right message with the right people. For example, you could add a ‘TV’ remarketing tag on all of the pages of your site where you sell televisions. Then create an AdWords campaign to show relevant messages, such as ads displaying a special offer on TVs, to people who’ve visited these pages as they browse sites across the Google Display Network.

Courtesy: http://www.google.com/adwords/displaynetwork/